About Us

MCR Textiles

Despite the advent of modern outfits, Indian people have always relished dressing up in traditional attire during festivals and other important occasions that are an integral part of the rich cultural diversity of India. MCR textile’s trendy yet traditional approach answers to the needs of a million hearts across two of the most culturally significant states in South India, Kerala and Tamil Nadu.

MCR is a well recognised, marketing leading brand that since its inception, has continued to cater to various fashion conscious groups of people from traditional to classic to contemporary. Whatever your style, we are there to add a richer and a finer dimension to your fashion statement.

Our state of the art weaving practices and innovative designs have captured the imagination of our valued clients. Our innovativeness, quality and range are only matched by our versatility. Other than our wrinkle-free, colourful and comfortable dhoti range, we also deal in a variety of Kerala-style sarees and lungis in MCR brand.

MCR's Footsteps

MCR traces its origins back to the early nineties when two brothers set out with grand vision of building a successful enterprise. Despite its humble beginnings in 1995, the combined experience and industry knowledge of our founders M.C. Robin and M.C. Rixon, has led to the realisation of this immense success. They are living examples of how passion can be turned into a sustainable business ideas. All the big success stories always have a strong driving force behind them. For MCR it was continuous innovation. It started with the wrinkle-free white dhotis and linen shirts which truly established MCR as a household name. The true genius was the simplicity and ease with which cherished tradition was combined with contemporary style and fashion. This sort of ingenuity and innovation provided the key inroads into a heavily competitive market. MCR went on to become the first Dhoti Company in India to be Certified ISO 001: 2008,14001: 2004, 18001: 2007 for Quality Management, Environmental Management and Occupational Hazard Safety System Management.

Initial success did not quell the flame of passion and innovation. In fact, it fuelled it further and MCR went on to diversify into several ground-breaking range of products such as women’s fancy sarees, salwars, kurthi, leggings and kids wear. To leverage this rapid growth, MCR launched other specialist ranges that remain our niche collections to this day. These include the Onam festival collections, Kerala traditional sarees and the Vivaha or wedding collection. Other regional wear such as set mundu and apparel for Vishu festival also form an integral part of this collection. These products give us the competitive edge by enabling us to cater to specific demographics such as Keralite women, women about to get married or the local men.This lets us freely exercise our creativity which would be limited in case of standard or generic products.

Thanks to the joint effort of the management and our staff, we have achieved a permanent place in the heart of our employees while positively impacting their lives and lifestyle.