Who we are
MCR Textiles
MCR textile's trendy yet traditional approach answers to the needs of a million hearts across two of the most culturally significant states in South India, Kerala and Tamil Nadu.
Despite the advent of modern outfits, Indian people have always relished dressing up in traditional attire during festivals and other important occasions that are an integral part of the rich cultural diversity of India.
MCR is a well recognised, market leading brand that since its inception has continued to cater to various fashion conscious groups of people, from traditional to classic to contemporary. Whatever your style, we are there to add a richer and a finer dimension to your fashion statement.
Our state of the art weaving practices and innovative designs have captured the imagination of our valued clients. Our innovativeness, quality and range are only matched by our versatility. Other than our wrinkle-free, colourful and comfortable dhoti range, we also deal in a variety of Kerala-style sarees and lungis in the MCR brand.
Our founders
MCR's footsteps
MCR traces its origins back to the early nineties when two brothers set out with a grand vision of building a successful enterprise. Despite its humble beginnings in 1995, the combined experience and industry knowledge of our founders M.C. Robin and M.C. Rixon has led to the realisation of this immense success. They are living examples of how passion can be turned into a sustainable business idea.
All the big success stories have a strong driving force behind them. For MCR it was continuous innovation. It started with the wrinkle-free white dhotis and linen shirts which truly established MCR as a household name. The true genius was the simplicity and ease with which cherished tradition was combined with contemporary style and fashion.
M.C. Robin & M.C. RixonFounders, MCR Textiles
MCR in numbers
- 3500 Own looms
- 1000 Varieties of dhotis
- 250 Other varieties
The first dhoti company in India to be certified ISO 9001:2008, 14001:2004 and 18001:2007 — for quality, environmental and occupational safety management.
Growing together
The flame of innovation
Initial success did not quell the flame of passion and innovation. In fact, it fuelled it further, and MCR went on to diversify into ground-breaking ranges such as women's fancy sarees, salwars, kurthis, leggings and kids wear.
MCR also launched specialist ranges that remain our niche collections to this day: the Onam festival collections, Kerala traditional sarees and the Vivaha wedding collection, along with set mundu and apparel for Vishu.
Thanks to the joint effort of the management and our staff, we have achieved a permanent place in the hearts of our employees while positively impacting their lives and lifestyle.
Our journey
From two brothers to a household name
- Early 1990s Two brothers, one vision M.C. Robin and M.C. Rixon set out with a grand vision of building a successful enterprise.
- 1995 Humble beginnings MCR begins — wrinkle-free white dhotis and linen shirts make it a household name.
- ISO India's first certified dhoti company Certified for quality, environmental and occupational safety management.
- Growth Niche collections Onam festival collections, Kerala traditional sarees, the Vivaha wedding collection, set mundu and Vishu apparel.
- Today Across Kerala & Tamil Nadu Trusted by a million hearts across two of South India's most culturally rich states.
Whatever your style, we are there to add a richer and a finer dimension to your fashion statement.
